Pheim Asset Management (Asia) Pte Ltd (“Pheim Singapore”) was founded by Dr Tan Chong Koay, an investment management industry veteran of over 40 years.  The company began operations as an Exempt Fund Manager in January 1995 and became one of the first two boutique fund managers in Singapore to be granted the Investment Adviser – Boutique Fund Manager Licence by the Monetary Authority of Singapore (MAS) in 1999. In March 2002, it went on to become the first boutique fund manager in Singapore to be granted a full Investment Adviser’s Licence [now known as Capital Markets Services (Fund Management) Licence]. 

Dr. Tan also founded Pheim Asset Management Sendirian Berhad (“Pheim Malaysia”) a year earlier in Malaysia.  Pheim Malaysia began operations in January 1994 as a licenced fund manager in Malaysia. Pheim Malaysia’s wholly-owned subsidiary, Pheim Unit Trusts Berhad, began operation in January 2002, and is engaged in the business of managing unit trusts in Malaysia. 

Pheim Singapore and Pheim Malaysia operate as 2 separate offices, staffed separately and are run independently. Both, however, have the following commonalities:

• Both have common shareholders
• Both share the same investment philosophy and investment process.

Pheim adopts a predominantly value approach to investment. We do not believe in being fully invested at all times. Rather, we seek to trim our equity exposure near market peaks in order to preserve capital, and to be fully invested near market troughs. 

Pheim Singapore and Pheim Malaysia specialize in investing in quoted securities of ASEAN markets, and the broader Asia ex-Japan region.  Pheim Malaysia also has expertise to manage Islamic funds.

Clients of Pheim Singapore and Pheim Malaysia comprise mainly institutions (including government agencies, government-linked companies, corporations, insurance funds, unit trusts and mutual funds), and some high net worth individuals.